Beiersdorf Group’s sales for fiscal year 2011 grew by 2.1% compared with the previous year on a like-for-like basis. The Group’s preliminary figures show nominal sales growth of 1.1%. All figures for 2011 are preliminary and have not been audited. The year-end financial statements for the Beiersdorf Group and Beiersdorf AG will be prepared by the Executive Board at the beginning of February and approved by the Supervisory Board at the end of that month. The Annual Accounts Press Conference and the Financial Analyst Meeting will take place on March 1, 2012, in Hamburg.

The Consumer business segment’s sales increased organically by 1.1%. Performance in the global consumer markets differed substantially. Business in the United Kingdom and Russia was extremely positive, while sales in other European countries did not match prior-year levels due to the streamlining of the product range, among other things. The segment’s growth in Latin America was particularly strong. In the Africa/Asia/Australia region, sales were up only slightly on the previous year, due to the impact of the reorganization of business structures in China, the company reported.

“We realigned and strengthened our Consumer business in 2011 by comprehensively streamlining our product assortment and thanks to the global marketing measures relating to the 100th anniversary of our NIVEA brand,” said Thomas-B. Quaas, chairman of the executive board of Beiersdorf AG. Towards the end of the fiscal year, the company took a second step in the form of fundamental decisions on the regional realignment of our Consumer business that will improve its future profitability considerably, he added. “Optimally aligning our structures with the regions and markets will significantly increase our competitiveness in the future.”